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Facebook Ads Library & How to use it

Facebook Ads Library & How to use it

Roxana from Infrared
October 17, 2024

As a boutique hotel owner, you're always looking for ways to stand out. Facebook Ad Library can give you that edge. Here's how to use it to improve your marketing.

What is Facebook Ad Library?

It's a free tool that shows all ads running on Facebook, Instagram, Messenger, and Audience Network. You can see:

What ads your competitors are running
How much they're spending
What messages they're using

How to Use Facebook Ad Library

Go to the Facebook Ad Library website
Choose your country
Select "All Ads"
Search for your competitors or hotel-related keywords
Use filters to narrow down results

You can now analyze ad details like a pro:

View Ad Creatives: Click on individual ads to see the creative elements, such as images, videos, and copy.
Check Ad Placements: See where the ads are being displayed across Facebook’s platforms.
Understand Ad Spend and Impressions: For certain categories, you can view information about the ad spend and impressions.

What You Can Learn

Understand Competitor Ads
- See what works for them
- Compare your ads to theirs:
Do you see any patterns in the ads that perform well in terms of engagement?
Get Creative Ideas
- Find new ad formats to try
- Spot trends in hotel marketing
Pay attention to ad formats, visuals, and storytelling techniques that capture attention.
Watch Industry Leaders
- Learn from top hotel brands
- Adopt their best practices
Incorporate the lessons that your competition already experimented with into your campaigns to improve performance.
Improve Your Strategy
- Refine your audience targeting
- Test new ad formats
Use what you learn in your next ads. See what clicks with your audience and double down on that.

Tips for Boutique Hotels

Look for ads that showcase unique experiences
See how others promote their local area
Check how competitors highlight their amenities
Note seasonal promotions and special offers

Next Steps

Ready to level up your Facebook ads? We can help you make the most of these insights.