Hotel Marketing: Want more direct bookings through Google Ads?

Your rivals are winning with Google Ads. They're filling rooms while you fall behind. What's their secret?

It's simple: they harness the power of advertising. Advertising is predictable, measurable and it’s been driving sales since the inception of businesses. Ads drive sales, plain and simple. Let's talk about Google Ads for hotels.

Google Ads can boost your bookings. Yes, the market is crowded. But we can help you stand out.

You could do your own research. Or we can do it for you.

Want to outsmart your competition? Open up with curiosity and do a basic research. Here's how to crack their Google Ads code:

1. Find Your Rivals: Search for hotel keywords on Google. Use keywords that could be similar to your offering. See who tops the list. Look for the results marked with Sponsored

2. Study Their Ads: Look at their keywords, headlines, and descriptions. What extensions do they use? What do they claim to offer? What happens when you click on the ad?

3. Craft Your Plan: Use what you've learned, but make it your own. Your hotel is unique. Your strategy should be too. Your goals will differ from your competitors. And you can turn that in your secret advantage.

Why Google Ads Works:

• Reach More Guests: Show up when people search for hotels like yours.

• Boost Your Brand: Get your name out there.

• Drive Bookings: Target people who've visited your site before.

• Track Results: See what works. Improve over time.

Tips for Hotel Ads:

• Target Events: Aim for holidays, conferences, and festivals. People are more likely to search for hotel bookings during specific events or seasons.

• Use Local Keywords: Catch travelers searching for your area. People are also more likely to search for hotels that are local to their destination.

• Offer Deals: Everyone loves a bargain — partner with local businesses for packages. Travellers are always looking for a good deal.

• Shine in Service: Wow guests from booking to checkout. Ask for reviews. Customer service is essential for any business, but it is especially important for hotels.

We hope this introductory advice sparked your curiosity. Even if you’ve never tried or had results with Google ads, there are smart ways to leverage it for boutique hotels.

Want to learn more? Join our 10K Hotelier Marketing Club. Learn to boost your visibility and control your campaigns.