Remind Your Guests about Your Boutique Hotel with Meta Custom Audiences

As a boutique hotel owner or manager, you know how crucial it is to stand out. Meta Custom Audiences can help you do just that. This powerful tool lets you target people who've already shown interest in your hotel. Here's how to use it effectively as a hotelier.

What is Meta Custom Audience?

Meta Custom Audience helps you create targeted ads on Facebook and Instagram. That means that your ads are displayed only to the specific group of users based on your customer data. You can use data from:

• Email lists: List of guests who have stayed at your hotel or subscribed to your newsletter.

• Phone numbers: Contact information of your past guests or leads.

• Website visitors: People who have visited your hotel's website.

• App users: Individuals who have used your hotel's mobile app.

• Social media interactions: Users who have interacted with your content on Facebook or Instagram.

We won’t get to technical here, but if you want to try it out, do this in your Meta Ads Manager:

How to Use Meta Custom Audiences

1. Gather Your Customer Data

   • Collect emails and phone numbers

   • Group and label your data (past guests, newsletter subscribers, etc.)

2. Create Your Custom Audience

   • Log in to Meta Ads Manager

   • Go to "Audiences" under "Assets"

   • Click "Create Audience" then "Custom Audience"

   • Upload your data

3. Set Up Your Campaign

   • Create a new campaign in Ads Manager

   • Choose your goal (like "Conversions" or "Traffic")

   • Select your Custom Audience

   • Pick where your ads will show up

4. Make Compelling Ads

   • Use personalized messages

   • Include high-quality photos or videos

   • Add a clear call-to-action

5. Watch and Improve

   • Track how your ads perform

   • Adjust your targeting and ad content as needed

Why Use Meta Custom Audience?

• Better conversion rates: Reminding people who have already shown interest in your hotel increases the likelihood of conversions.

• Cost-effective marketing: Focus your ad spend on a specific audience, reducing wasted ad spend on uninterested users

• More personalized ads: Tailor your ads to specific segments of your audience, making your marketing more relevant and engaging.

Next Steps

Ready to boost your bookings? Start with a risk-free audit for just 197€. We might have time in a call to set up Custom Audiences for you. Reach out if you’d like to learn how.